Focused Market Research
Moiré provides market research for clients who want to enter a new market or who want to increase their share in an established market. We can estimate market size, define customer profiles, determine unsatisfied needs, define product requirements, gather competitive intelligence, and formulate an entry strategy.
Market Identification
If you don’t know what the right market is for your product or technology, we can help. Moiré will conduct market research specifically tailored to your product. We will analyze where your product is needed in government or private industry. We will identify your target customers and their needs, as well as provide information about market size, product requirements, potential competition, and entry strategy.
Competitive Analysis
Moiré can prepare a competitive analysis for your company or product. We build on the information you already possess and focus on collecting the specific information you need. This often includes information about potential competitors’ backgrounds, customer bases, product characteristics, market shares, pricing, future plans, product risks, etc.
Independent Review
Moiré can increase your confidence in market research prepared within your company or by another firm. We can validate the methodology used, identify missed opportunities and exceptional uncertainties, and suggest topics for additional market research.
For an example of how we helped a client in this area, please click here.
For the last ten years, our company has periodically developed a forecast of the unmanned aircraft systems (UAS) market. The provides information about the size of the market as well as opportunities for new entrants. To see a copy of our latest forecast, please click here.
